Differentiate the value tier
Create a recognizable proposition that is harder to replicate product for product.
Build a differentiated everyday brand for your market.
ami anytime™ is an American Foods International consumer brand designed to give selected retailers and distributors a recognizable, multi-category growth platform—built one market at a time.
Decorative brand film
From plan to shelf
Partnership built through real execution.
Commercial alignment, warehousing and disciplined market development turn a shared ambition into dependable availability.
A global movement—not a niche15 years of measured momentum
Private label is reshaping the world’s basket.
Private label’s share of global CPG spending rose from 15% in 2009 to 22% in 2024. The momentum continued in 2025: private-label grocery sales reached €387 billion across 17 European markets, while U.S. store-brand sales reached $282.8 billion—30% above 2021.
Global CPG spending share15%→22%2009 → 2024
38.8%European grocery value share across 17 markets · 2025$282.8BU.S. store-brand sales · 2025Independent industry context; these figures are not ami sales, market share or retail availability. NIQ: 15-year global trend · PLMA / NIQ: Europe 2025 · PLMA / Circana: United States 2025 · FMI: shopper loyalty 2026.
Choose your path
One brand. Two ways to build a market.
For retailers
The label becomes a reason to choose your store.
National brands often offer limited differentiation from one retailer to the next. A controlled or exclusively represented brand can strengthen your proposition through one coherent identity, an assortment shaped around local households and, where agreed in writing, protected territory or category rights.
Build loyalty across the basket
Let trust earned in one category support discovery in the next.
Shape value locally
Set product, pack, shelf role and target price position market by market.
Expand on proof
Add categories when readiness, demand and economics support them.
For distributors
Expand your reach with a brand designed to travel.
The ami model works with qualified distributors whose relationships and operating reach can support a national brand. It is a multi-category platform designed to extend across dozens of everyday categories over time.
One label across the route
Build recognition from modern retail to neighborhood trade across multiple categories.
A portfolio built to expand
Connect everyday foods with approved beverage, household and personal-care categories.
International identity, local relevance
Bring a consistent bilingual brand while adapting assortment and value position to each market.
A fair way to compete
Aim for market-relevant pricing that can stand beside local products without making unsupported lowest-price promises.
The operating model
Depth before breadth.
ami earns scale through a disciplined portfolio, reliable execution and measured expansion.
Define the market
Align territory, channels, local requirements and commercial fit.
Build the market portfolio
Choose approved products, packs and specifications, and define a clear value architecture.
Prove and expand
Measure availability, velocity, replenishment and shopper response before the next wave.
Food portfolioPantry, pasta, sauces, noodles and fruit drinksMulti-category platformFood, beverage, dairy, frozen, household and personal-care categories—subject to approval.
Brand owner and operating platformAmerican Foods InternationalMeet American Foods
The company behind ami
ami is built by American Foods International, a Miami-based food distributor working with retailers, restaurants and hotels across the United States, Latin America, the Caribbean and Asia. American Foods connects international sourcing, consolidation, documentation, labeling and private-label development in one cross-border platform.
Miami + PanamaCommercial and operating teams
From plant to shelfSourcing, export and launch support
Built for growthPrograms that scale by market and category
Country applications are open
Start a country conversation Tell us how your market moves.
Share your country, channels, reach, import experience and categories of interest. Territory scope and any exclusivity are defined only by written agreement.